aspekt wrote:I think free entry for you and some company is a small price to pay for the promoters.
i guess it comes down to whether you think that the promoter is the one really benefitting from the review. i don't... i think it's really the media outlet that benefits.
about 75% of the reviews for events that i have put on the reviewer rarely mentioned the event itself and spends time talking about the act themselves... which is fine but i don't see how that benefits the promoter? it's not going to increase their sales for the next event when it's a different act playing...
and even if it did i doubt it would be by the approx $1k that it would cost the promoter (in the case of a 33&1/3 event) to issue +1s to all media.
in my mind the promoter doesn't owe them anything! the publisher does... i think it is generous that they've been given a free ticket at all.
also to comment on what deviant said about 'inviting' a reviewer. i may feel differently if i 'invited' the reviewer down and may even give them a +1 but i have never done this... it has always been my experience that leading up to the event i have about 40 or 50 approaches from reviewers / photographers / journos doing interviews and i have had to pick and choose from these to fit our media allocation (the media allocation would vary based on the size / budget of the show and what numbers we were aiming for and what we could spare). i would often have to deny even the reviewer themselves let alone the plus one if the media allocation was filled...
aspekt wrote:The free entry doesn't actualy cost the promoters anything, other than potential entry fees which it probably wouldn't get as the reviewer wouldn't be there if they weren't reviewing.
yes it does cost them! any promoter should be aiming to sell out their venue (or picking a smaller venue for their event so they can aim to sell that one out). FREE TICKETS COST THE PROMOTERS MONEY. any ticket given out on a sold out show is one less that they can sell and reduces their profit by that amount. OR they can up the ticket prices to make the same profit margin and a smaller number of sales.
i really despise the whole mentality of free tickets in the music scene. it's just unfair to people who are trying to run a successful business to be constantly inundated with complaints about how they should be giving out more freebies to people. if you have a mate who opens up a clothing store would you walk in an comment about how you really like a tshirt they have and can they give you one for free? and maybe one for your mate too? why should it be different with an event... what makes people think it's ok to ask for, or even expect this. wrong